Ebook Free Guaranteed to Last: L.L. Bean's Century of Outfitting America
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About the Author
Jim Gorman is an award-winning book and magazine author. He's a contributingeditor to Backpacker and Popular Mechanics magazines, and his writing hasappeared in Men's Health, Runner's World, This Old House, Country Living,National Geographic Adventure, Better Homes & Gardens, Endless Vacation,Bicycling, Boy's Life, and elsewhere. He writes primarily about theenvironment, outdoor exploration on foot and mountain bike, health &wellness, home & garden, and energy conservation. Jim's work has won a variety of awards, including a National Magazine Award(2003) for "Wild In The Parks," National Geographic Adventure Magazine;Travel Writer of the Year Award from the Caribbean Tourism Organization for""Wild Beauties," Endless Vacation Magazine; and the Pluma de Plata (SilverQuill) Award for Best Travel Writing on Mexico from the Mexico TourismBoard, for "Zacatecas: Desert Rose," also in Endless Vacation Magazine. Hewas also a National Magazine Award Finalist in 2005 for "Grail Trails,"National Geographic Adventure Magazine.Prior to his career as a freelance writer, Jim was an editor at BackpackerMagazine, the website GORP.com, and the environmental journal World Watch.
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Product details
Hardcover: 224 pages
Publisher: Melcher Media Inc (January 24, 2012)
Language: English
ISBN-10: 1595910700
ISBN-13: 978-1595910707
Product Dimensions:
9.2 x 1.1 x 10.2 inches
Shipping Weight: 2.1 pounds (View shipping rates and policies)
Average Customer Review:
4.8 out of 5 stars
6 customer reviews
Amazon Best Sellers Rank:
#702,352 in Books (See Top 100 in Books)
What a poignant retelling of how the L.L. Bean brand started and soared to this amazing company. Lovely photos showing products with the history of the need many iconic products filled.
Item as represented
GREAT BOOK - GOOD READING FOR ANYONE WHO SELLS PRODUCTS AS WELL AS ENJOYS AN OLD FASHIONED STORY ABOUT ONE OF AMERICA'S HERO'S.......WE NEED MORE PEOPLE LIKE LL BEAN TODAY
Bound in the classic L.L.Bean canvas complete with Bean's quality guaranteed label, "Guaranteed to Last" is certainly much more than just a book. It's an archive of L.L.Bean's New England roots, community, and its birth from a hunting boot."Guaranteed to Last" was released commemorating L.L.Bean's 100 years in business, and the timing couldn't have been more fitting. Reading of both the successes and obstacles L.L. Bean faced as well as their plan for the future is inspiring at a time when many doubt the viability of the American business model. The story of Leon Leonwood Bean is that of the quintessential entrepreneurial spirit that is mythologized in the American dream. Bean found a niche market (of which he was a part) identified a need, and invested himself in a solution.Alongside L.L. Bean's story are timelines, newspaper clippings, letters from Bean's first fans, and countless photographs. These artifacts bring to life each moment in Bean's journey from a man who just needed a reliable pair of boots to the creator of New England's most cherished brand. They push the story along at comfortable pace by complimenting it with details about production process or the life of a New England outdoorsman.The result is an inspiring look at authentic and lasting American entrepreneurship coupled with the engaging imagery and creativity of your favorite coffee table book.
Guaranteed to Last not only taught me about the history of L.L.Bean [the company], but reading about L.L. Bean's life and beliefs inspired me to get back outside. Reading it, I suddenly wanted to see the beauty of Maine, to go hiking, to get out into nature and embrace it. (It also made me really believe in Bean's products; I ordered a pair of Bean boots & a Chamois shirt upon completion of the book, but that's another story). It's a tale of innovative thinking, commitment to quality [and to customers], and a love of the outdoors.
This is a fascinating look at LLBean and the first hundred years of the Company which he founded. A well written narrative by Jim Gorman is complimented by images of historical marketing materials, merchandise, photos and letters from the LLBean archives. A couple of my favorites are a letter from baseball hero Ted Williams offering to buy the company, and a thank you note from the war department thanking LL for his assistance designing boots for WWII soldiers.I highly recommend this to fans of LLbean, business people interested in understanding how a company can evolve over time while staying true to its core values, and to anyone with an interest in American history. After a great read, don't put it on your bookshelf. It will start many conversations as a table top book.
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